If you are not using your marketing strategy to tell your story, and grow your profile as an industry expert, how can you expect people to know who you are, and what you do?
Few are born with the exact skills necessary to market a business and the sell their products/services, but anyone can learn how to use the right channels to achieve growth.
You don’t have to spend all of your time updating hundreds of social media channels when you understand the bigger picture.
All you need is a Marketing Mastery Mindset
In this second post of the 4-part Marketing Domination Series, I cover 4 areas that you need to understand and apply in order to achieve marketing domination
1. Why should you give away your best content for free and sell the implementation?
Time is precious, attention spans are becoming shorter and shorter, and high-speed Internet connections have taught consumers to expect instant search results.
“There are 3.26 billion Internet users as at December 2015; that’s over 40% of the world population.”*
Your ideal client may see you speaking at an event, read about you in a magazine article, or be referred to you by a friend or peer. It is standard practice for them to check out you out online to verify their first impression of you.
Which means that your online profile needs to demonstrate your expertise, if they are going to take the time to search for you, then you don’t want to waste their interest by providing poor answers to their questions.
Many business owners struggle to understand that giving away their best content is actually their smartest move. Your ideal client will employ you to implement what you have demonstrated you know.
“2.7 million blog posts are published every day.”*
With this amount of new information available on a daily basis the answer to their search question is out there already, and by providing the best content online you increase your chances of them finding your services.
2. Why pre-launch marketing is as important as launch marketing
We are living in an information age the answers are at the tip of our fingers 24/7.
“2.9 billion Google searches are made every day.”*
The market is crowded and noisy, and everyone wants your attention. Which means that it takes longer for a business to grow their profile, be seen and get found.
Starting your marketing before you are ready to launch gives you the time to build interest and momentum.
3. Why you should sell before you are ready to deliver
Selling your products or services before you are ready is a great way to test market interest, and to secure the finance to deliver your product or service
When Elon Musk debuted the Tesla Powerwall on 30 April 2015. CLICK HERE to watch.
He followed the Steve Jobs model, as per point 2 (above) he held an event to preview the Tesla Powerwall which sold out within the first 10 days of the launch translating into $800m worth of sales (reservations).
Comparing this to the launch of the Apple iPhone that reached $1bn in sales in its first quarter, the Tesla Powerwall is a market disrupting energy storage solution, having almost reached $1bn in sales in its first 10 days.
4. Why it’s important to remember that people buy what they want, and not what they need!
Humans are psychologically programmed to respond to the “pleasure principle.” Which compels them to gratify their needs, wants, and urges. These can be as basic as the need to breathe, eat, or drink, or they can be complex like the “need” for an iPhone 7.
When humans don’t get fulfilment, their psychological response is anxiety or tension.
You can provide instant gratification by using a ‘now’ marketing strategy such as “Lose 7 lbs. in 7 Days”, or “Learn 30-Minute Marketing Strategies in 3 hours”.
These kinds of headlines work because they promise benefits, and a desirable quantity of that benefit in a desirable time period.
I have created a free download to go with this series that includes the 21 most common Marketing Channels that you can use to share your message with your target market.